Check-In to Strategic Excellence: How Radisson Aligns its Hotels Across the Globe with Mooncamp.
About Radisson Hotel Group
Tracing its roots to 1960, Radisson Hotel Group is a major player in the international hotel industry with a presence in more than 90 destinations in EMEA and APAC. From its regional headquarters in Frankfurt, Germany, the Group manages the business in Central, Southern and Eastern Europe with over 300 leased, managed, and franchised hotels ranging from luxury-lifestyle Radisson Collection to the budget-friendly prizeotel. Radisson Hotel Group is committed to its brand promise „Every Moment Matters“, delivered with its „Yes I Can!“ service philosophy.
Talking to Yilmaz Yildirimlar, Radisson Hotel Group
Yilmaz Yildirimlar is a seasoned leader with over 25 years of international experience in the hospitality industry. As the Area Senior Vice President for Central, Southern and Eastern Europe, one of his key responsibilities is creating best-in-class operational structures to sustain growth and accelerate profits.
In his role at Radisson Hotel Group, Yilmaz oversees the Central, Southern and Eastern Europe region. This region encompasses more than 110 leased and managed hotels with over 29,000 rooms in operation and under development across multiple countries including Austria, Estonia, Georgia, Germany, Italy, Latvia, Poland, Russia, Switzerland, Turkey, Ukraine, and many others.
Challenge
Alignment and motivation
Yilmaz faced significant challenges in aligning the vast, globally distributed organization. With diverse teams spread across continents, ensuring everyone was working towards common objectives that drive value was challenging. The use of OKRs (Objectives and Key Results) was attempted manually but led to frustration rather than productive outcomes, further exacerbating disengagement among teams.
The need for a dynamic approach
The traditional approaches to managing objectives in a global hotel chain, with its varying regional demands and operational complexities, were proving inadequate. Radisson needed a solution that could adapt to its dynamic environment, fostering better team engagement and prioritizing effectively.
Solution and implementation
Discovering Mooncamp
After recognizing the limitations of their previous approach, Radisson sought a Germany-based software solution and discovered Mooncamp. Melanie from Mooncamp played a crucial role during the selection process with her "friendly, productive, and customer-oriented approach", as Yilmaz put it. Furthermore, Mooncamp’s user-friendly system and great onboarding experience were key factors in their decision.
Integrating Mooncamp
Implementing Mooncamp involved comprehensive training sessions and regular check-ins to ensure smooth integration into Radisson's daily operations. This was crucial in a global organization where different teams had varying degrees of exposure to such tools. The BLT team meetings on Mondays and organization-wide check-ins on Fridays became central to this process, ensuring continuous alignment and the ability to adapt OKRs as needed.
Results
Enhanced alignment and goal achievement
Since implementing Mooncamp, Radisson has seen a significant improvement in team alignment and goal achievement. The clarity and focus provided by Mooncamp have enabled teams to work more cohesively towards shared objectives. This alignment has been crucial in a global hotel chain, where local teams need to align with broader organizational goals while responding to regional market dynamics.
Employee engagement and feedback
Employee response to Mooncamp has been overwhelmingly positive. The transition from manual spreadsheets to a more intuitive, interactive tool has been well-received. The ability to identify and address roadblocks in real-time has been particularly beneficial.
Conclusion
Mooncamp's implementation at Radisson Hotels has been a story of transformation. From a scenario of disengagement and frustration due to misaligned objectives and ineffective tools, Radisson, with Mooncamp's assistance, has evolved into an organization where alignment, engagement, and effective goal-setting are the norms. This has not only improved team morale but has also positively impacted the company's ability to deliver on its brand promise of "Every Moment Matters," thus enhancing its competitive edge in the global hotel industry.
