Mooncamp Research
Research on how organizations actually execute strategy
We publish what the data says, including the findings that do not flatter us. Every report ships with its full methodology, its sample, and its limitations.
- Survey research
The OKR & Strategy Execution Report 2026
187 companies, 1,077 responses from leaders and employees on how OKRs turn strategy into execution, with a four-year follow-up on 37 of the 40 companies from the 2022 study.
Edition 02Published November 2026
- Archive
The OKR Impact Report 2022
The original study: 40 organizations, one respondent each. The baseline every four-year comparison in the 2026 edition is measured against.
Edition 01Published 2022
How we publish
- Method before findings
- Every report ships with its sample, its instrument and its limitations. If a claim cannot survive its own methodology section, it does not go in.
- Findings that do not flatter us
- Our research is funded by Mooncamp and produced under independent editorial standards. We publish what the data says, including the parts that argue against our own product.
- Free to cite
- Every chart on every report page comes with its data as a plain HTML table.