OKR Examples


🌍 Company
Objective: Delight our customers
Key Results:
- Achieve NPS of at least 45
- Increase CSAT score to at least 75%
- Increase customer retention to 97%
Objective: Grow our global business
Key Results:
- Grow revenue to $100M in the US
- Grow revenue to $30M in the EMEA region
- Increase annual contract renewals to 85%
Objective: Build a great place to work
Key Results:
- Achieve eNPS of at least 50
- Reduce voluntary attrition rate to 5%
- At least 80% of employees make use of our mentorship program
🌱 Marketing
Objective: Grow our pipeline of Marketing Qualified Leads (MQLs)
Key Results:
- Generate 200 MQLs from Organic Search
- Generate 350 MQLs from Google Ads
- Generate 100 MQLs from Email Marketing
Content Marketing OKR Examples
Objective: Supercharge our inbound marketing engine
Key Results:
- Increase inbound traffic to trial-signup conversion rate by 20%
- Increase inbound traffic to contact-us conversion rate by 10%
- Broaden audience reach by increasing new user sessions on the blog by 25%
Paid Marketing OKR Examples
Objective: Optimize funnel of all paid marketing campaigns
Key Results:
- Decrease cost-per-lead to $500
- Increase MQL to SDR-QL conversion rate by 30%
Social Media Marketing OKR Examples
Objective: Make our social media channels a hub for our community and prove its strategic value
Key Results:
- Increase share of social referral leads to 15%
- Increase social referral traffic by 40%
- Grow Facebook followers to 100,000
- Grow Twitter followers to 30,000
Marketing Operations OKR Examples
Objective: Improve SDR lead processing efficiency
Key Results:
- Average lead processing time for SDR under 10 minutes
- Reduce manual lead routing by 60%
- Conversational website bot qualifies and routes website leads with 80% accuracy
Event Marketing OKR Examples
Objective: Successful pull-through of our message at [Conference]
Key Results:
- Reach 3,000 people directly (20% of attendees) via talks at [Conference]
- Be included in 10 event articles as a partner of [Conference]
- Generate 200 leads during the conference
Public Relations OKR Examples
Objective: Increase our awareness in public relations efforts
Key Results:
- Achieve 60% SOV (Share of Voice) vs. main competitor
- Our company is mentioned in 30 business press articles
- We have at least one key marketing message included in 70% of feature articles
🚀 Growth
Objective: Build a healthy growth engine
Key Results:
- Achieve a life-time value (LTV) to customer acquisition cost (CAC) ratio of 3 or greater
- Decrease average duration to recover CAC to 12 months or less
💸 Sales
Objective: Build a strong opportunity pipeline
Key Results:
- Conduct 12 product demo meetings per week per Sales Rep
- Generate 200 new opportunities
- Generate a pipeline volume of $30M
Objective: Increase our win rate across all segments
Key Results:
- Achieve a win rate of 70% or higher for SMBs
- Achieve a win rate of 50% or higher for Mid-Market
- Achieve a win rate of 35% or higher for Enterprises
Objective: Build a strong Sales team
Key Results:
- Hire 2 new Sales Managers
- Hire 6 new Account Executives (AE)
- Hire 18 new Sales Development Representatives (SDR)
- Increase AE to SDR ratio to 4:1
Objective: Develop a winning Sales rep team
Key Results:
- 60% of ramping reps are at or above 70% of quota
- 60% ramped reps are at or above 100% of quota
- Reduce rep ramp time to 11 months
☘️ Human Resources (HR)
Recruiting & Talent Acquisition OKR Examples
Objective: Improve candidate experience at [your company] for hiring great talent
Key Results:
- Reduce average candidate timeline between application and offer to 35 days
- 90% of hiring managers submit their feedback within 24 hours of the interview
- Reduce mean time from application to first interview to 7 days
- Increase applicant SAT score to 8/10
Objective: Maximize our recruiting engine efficiency
Key Results:
- Increase Offer Acceptance Rate to 90%
- Decrease Time to Offer Accept to 45 days or less
- Increase hires vs. planned hires ratio to 0.9 or more
Employee Satisfaction OKR Examples
Objective: New team members have a great onboarding experience
Key Results:
- Increase onboarding SAT score to 8/10
- 100% of new team members have their desk set up with welcome gifts on the first day
- 100% of new team members meet their manager and direct peers on the first day
- 90% of new team members complete their onboarding tasks in the first 5 business days
Objective: Increase employee engagement
Key Results:
- Increase eNPS to 60
- Increase employee engagement survey score to 75/100
- Absenteeism reduced by 25%
- Voluntary team member turnover (rolling 12 months) reduced to 8%
- Achieve participation rate of 85% or higher
Diversity, Inclusion & Belonging OKR Examples
Objective: Hire a Diverse, High Performing Team
Key Results:
- Women make up at least 40% of all team members
- Women make up at least 35% of all people managers
- New hires spend 30 hours on training in the first two weeks
- Increase share of team members who belong to an ethnic minority to 35%
Learning & Development OKR Examples
Objective: Enable professional growth for everyone
Key Results:
- Mentorship/coaching program is rolled out to 80% of employees
- New internship development course is completed by all new incoming interns
- 100% of Learning & Development team trained to effectively handle team member questions
👾 Information Technology (IT)
OKR examples for different roles or departments in IT, like Software Developer, Software Tester, Engineering, or DevOps.
Objective: Increase development velocity
Key Results:
- Raise Merge Request Rate from 6 to 8 per month
- Lower Mean Time to Production to 2 days
- Increase Merge Requests per engineer by 30% for all teams
- Decrease Merge Request review time by 50%
Objective: Increase product availability and performance
Key Results:
- Drive database availability to 99.5%
- Guarantee page speed of less than 200ms
Objective: Meet enterprise customer expectations around timely feature delivery
Key Results:
- Achieve 1:10 maintainers to developers ratio
- All enterprise priority issues are being completed on time
- Identify and deliver 3 key improvements to observability and scalability
Objective: Increase platform reliability
Key Results:
- Increase Mean Time between System Failures (MTBF) to 70 days
- Decrease Mean Time to Repair (MTTR) to 20 minutes
- Reduce number of days since last environment audit to 30 days
- Increase test coverage to 70%
🧐 Quality Assurance
Objective: Scale QA engineering team
Key Results:
- Hire 20 Quality Engineering Managers
- Hire 12 Test Automation Engineers
- Hire 1 Engineering Productivity Engineer
Objective: Drive quality of our products
Key Results:
- Customer-reported bugs are resolved within 2 weeks
- Reduce average number of bugs per new feature from 8 to 4
- Less than 3 bugs reported by our users for every release
- Write a post mortem for every critical issue in production
Objective: Improve our testing framework
Key Results:
- Increase unit test coverage from 60% to 85% of code
- Implement test-driven development in all 12 teams
- Prepare new test plans for all feature requests from users
💻 Product
Objective: Grow product engagement of new and existing users
Key Results:
- Increase Monthly Active Users (MAU) by 12% m/m
- Increase 30-day retention rate to 98%
- Improve trial account to paid account conversion rate by 20%
Objective: Establish a rapid cadence of testing & learning
Key Results:
- Run at least one test per week for every product category
- All tests are documented in our experiment library
- Achieve a success-to-failure ratio of all experiments of at least 17%
⏳ Project Management
Objective: Ensure timeliness of our projects
Key Results:
- Increase on-time completion percentage to 80%
- Decrease average time spent on projects by 20%
- Increase planned hours vs. time spent accuracy to 70%
- Reduce average number of resource conflicts per project to below 1
Objective: Increase quality of customer project outcomes while keeping budgets in check
Key Results:
- Increase CSAT score to 8/10 for customer-facing projects
- Reduce customer complaints during project by 50%
- Decrease budget variance by 20%
Objective: Create a well-oiled project management engine
Key Results:
- Decrease percentage of milestones missed by 60%
- Reduce number of cancelled projects to 1 per quarter
- Reduce number of change requests after kick-off by 50%
📂 Office Management
Objective: Nourish a best-in-class office
Key Results:
- Reduce spending on office supplies by 20%
- Decrease reports of missing office supplies from 12 to 5 per month
- Digitize 100% of our client records
- Decrease number of office-related complaints per quarter from 8 to 3
Objective: Make internal office bureaucracy as frictionless as possible
Key Results:
- Benchmark 3 knowledge management tools and implement the winner
- Decrease employee waiting time until vacation gets approved to 1 day
- Get all important team leader requests approved or rejected by leadership within the same day
📈 Business Analyst
Objective: Improve our processes for maintaining high quality data and reporting so business units can make data-driven decisions
Key Results:
- Data and reporting availability for all business units is at 99.5%
- Reduce number of stakeholder complaints from 5 to 2 per quarter
- Reduce time between business unit request and delivery of data/reports to 2 days
🤑 Finance & Accounting
Objective: Build a financial planning engine that improves accounting processes and spurs business growth
Key Results:
- Decrease Average Days Sales Outstanding to 55 days or less
- Achieve 10 day close or better this quarter
- Increase Capital Efficiency ratio to 2.5
- Deliver quantified savings of $500k this quarter
💪 Customer Support
Objective: Improve repeatability, timeliness and quality of service delivery
Key Results:
- Customer support tickets are replied to within 2 hours or less
- Customer support tickets are solved within 3 days or less
- Increase average daily tickets closed per Support team member per month to 45
- Decrease time to customer onboarding complete to 2 days
- Expectations management training delivered to 100% of team members
Objective: Continue to build an outstanding Customer Support team
Key Results:
- Decrease manager to support rep ratio to 7
- Increase hires vs. planned hires ratio to 0.8
- Increase ARR per support team member to $1.5M
Objective: Deliver a best-in-class customer experience
Key Results:
- All support reps have a personal CSAT score of 97% or more
- Resolve high-priority (tier 1) customer tickets within 2 hours
- Resolve mid-priority (tier 2) customer tickets within 24 hours
🔐 Security
Objective: Ensure compliance with laws and policies
Key Results:
- We conform to the requirements of ISO/IEC 27001 (certificate obtained)
- We conform to the requirements of ISO/IEC 27017 (certificate obtained)
- We conform to the requirements of ISO/IEC 27018 (certificate obtained)
Objective: Increase readiness of IT to act on security issues
Key Results:
- At least 10 members of IT are trained to understand and act on violation findings
- Evaluate 3 security monitoring solutions and implement winner
- Hire an interim Director of Security
- Platform vulnerability scanning is automated and evaluated every day
🎨 Design
Objective: Improve onboarding experience
Key Results:
- Decrease sign-up time to 1 minute or less
- 80% of new users should start and finish guided onboarding
Objective: Increase overall usability
Key Results:
- Achieve a score of 75 on the System Usability Scale survey
- Decrease number of user interface-related issues by 20%