OKR Examples

Objective: Delight our customers

Key Results:

• Achieve NPS of at least 45
• Increase CSAT score to at least 75%
• Increase customer retention to 97%

Objective: Grow our global business

Key Results:

• Grow revenue to $100M in the US
• Grow revenue to $30M in the EMEA region
• Increase annual contract renewals to 85%

Objective: Build a great place to work

Key Results:

• Achieve eNPS of at least 50
• Reduce voluntary attrition rate to 5%
• At least 80% of employees make use of our mentorship program

Objective: Grow our pipeline of Marketing Qualified Leads (MQLs)

Key Results:

• Generate 200 MQLs from Organic Search
• Generate 350 MQLs from Google Ads
• Generate 100 MQLs from Email Marketing

Objective: Supercharge our inbound marketing engine

Key Results:

• Increase inbound traffic to trial-signup conversion rate by 20%
• Increase inbound traffic to contact-us conversion rate by 10%
• Broaden audience reach by increasing new user sessions on the blog by 25%

Objective: Optimize funnel of all paid marketing campaigns

Key Results:

• Decrease cost-per-lead to $500
• Increase MQL to SDR-QL conversion rate by 30%

Objective: Make our social media channels a hub for our community and prove its strategic value

Key Results:

• Increase share of social referral leads to 15%
• Increase social referral traffic by 40%
• Grow Facebook followers to 100,000
• Grow Twitter followers to 30,000

Objective: Improve SDR lead processing efficiency

Key Results:

• Average lead processing time for SDR under 10 minutes
• Reduce manual lead routing by 60%
• Conversational website bot qualifies and routes website leads with 80% accuracy

Objective: Successful pull-through of our message at [Conference]

Key Results:

• Reach 3,000 people directly (20% of attendees) via talks at [Conference]
• Be included in 10 event articles as a partner of [Conference]
• Generate 200 leads during the conference

Objective: Increase our awareness in public relations efforts

Key Results:

• Achieve 60% SOV (Share of Voice) vs. main competitor
• Our company is mentioned in 30 business press articles
• We have at least one key marketing message included in 70% of feature articles

Objective: Build a healthy growth engine

Key Results:

• Achieve a life-time value (LTV) to customer acquisition cost (CAC) ratio of 3 or greater
• Decrease average duration to recover CAC to 12 months or less

Objective: Build a strong opportunity pipeline

Key Results:

• Conduct 12 product demo meetings per week per Sales Rep
• Generate 200 new opportunities
• Generate a pipeline volume of $30M

Objective: Increase our win rate across all segments

Key Results:

• Achieve a win rate of 70% or higher for SMBs
• Achieve a win rate of 50% or higher for Mid-Market
• Achieve a win rate of 35% or higher for Enterprises

Objective: Build a strong Sales team

Key Results:

• Hire 2 new Sales Managers
• Hire 6 new Account Executives (AE)
• Hire 18 new Sales Development Representatives (SDR)
• Increase AE to SDR ratio to 4:1

Objective: Develop a winning Sales rep team

Key Results:

• 60% of ramping reps are at or above 70% of quota
• 60% ramped reps are at or above 100% of quota
• Reduce rep ramp time to 11 months

Objective: Improve candidate experience at [your company] for hiring great talent

Key Results:

• Reduce average candidate timeline between application and offer to 35 days
• 90% of hiring managers submit their feedback within 24 hours of the interview
• Reduce mean time from application to first interview to 7 days
• Increase applicant SAT score to 8/10

Objective: Maximize our recruiting engine efficiency

Key Results:

• Increase Offer Acceptance Rate to 90%
• Decrease Time to Offer Accept to 45 days or less
• Increase hires vs. planned hires ratio to 0.9 or more

Objective: New team members have a great onboarding experience

Key Results:

• Increase onboarding SAT score to 8/10
• 100% of new team members have their desk set up with welcome gifts on the first day
• 100% of new team members meet their manager and direct peers on the first day
• 90% of new team members complete their onboarding tasks in the first 5 business days

Objective: Increase employee engagement

Key Results:

• Increase eNPS to 60
• Increase employee engagement survey score to 75/100
• Absenteeism reduced by 25%
• Voluntary team member turnover (rolling 12 months) reduced to 8%
• Achieve participation rate of 85% or higher

Objective: Hire a Diverse, High Performing Team

Key Results:

• Women make up at least 40% of all team members
• Women make up at least 35% of all people managers
• New hires spend 30 hours on training in the first two weeks
• Increase share of team members who belong to an ethnic minority to 35%

Objective: Enable professional growth for everyone

Key Results:

• Mentorship/coaching program is rolled out to 80% of employees
• New internship development course is completed by all new incoming interns
• 100% of Learning & Development team trained to effectively handle team member questions

Objective: Increase development velocity

Key Results:

• Raise Merge Request Rate from 6 to 8 per month
• Lower Mean Time to Production to 2 days
• Increase Merge Requests per engineer by 30% for all teams
• Decrease Merge Request review time by 50%

Objective: Increase product availability and performance

Key Results:

• Drive database availability to 99.5%
• Guarantee page speed of less than 200ms

Objective: Meet enterprise customer expectations around timely feature delivery

Key Results:

• Achieve 1:10 maintainers to developers ratio
• All enterprise priority issues are being completed on time
• Identify and deliver 3 key improvements to observability and scalability

Objective: Increase platform reliability

Key Results:

• Increase Mean Time between System Failures (MTBF) to 70 days
• Decrease Mean Time to Repair (MTTR) to 20 minutes
• Reduce number of days since last environment audit to 30 days
• Increase test coverage to 70%

Objective: Scale QA engineering team

Key Results:

• Hire 20 Quality Engineering Managers
• Hire 12 Test Automation Engineers
• Hire 1 Engineering Productivity Engineer

Objective: Drive quality of our products

Key Results:

• Customer-reported bugs are resolved within 2 weeks
• Reduce average number of bugs per new feature from 8 to 4
• Less than 3 bugs reported by our users for every release
• Write a post mortem for every critical issue in production

Objective: Improve our testing framework

Key Results:

• Increase unit test coverage from 60% to 85% of code
• Implement test-driven development in all 12 teams
• Prepare new test plans for all feature requests from users

Objective: Grow product engagement of new and existing users

Key Results:

• Increase Monthly Active Users (MAU) by 12% m/m
• Increase 30-day retention rate to 98%
• Improve trial account to paid account conversion rate by 20%

Objective: Establish a rapid cadence of testing & learning

Key Results:

• Run at least one test per week for every product category
• All tests are documented in our experiment library
• Achieve a success-to-failure ratio of all experiments of at least 17%

Objective: Ensure timeliness of our projects

Key Results:

• Increase on-time completion percentage to 80%
• Decrease average time spent on projects by 20%
• Increase planned hours vs. time spent accuracy to 70%
• Reduce average number of resource conflicts per project to below 1

Objective: Increase quality of customer project outcomes while keeping budgets in check

Key Results:

• Increase CSAT score to 8/10 for customer-facing projects
• Reduce customer complaints during project by 50%
• Decrease budget variance by 20%

Objective: Create a well-oiled project management engine

Key Results:

• Decrease percentage of milestones missed by 60%
• Reduce number of cancelled projects to 1 per quarter
• Reduce number of change requests after kick-off by 50%

Objective: Nourish a best-in-class office

Key Results:

• Reduce spending on office supplies by 20%
• Decrease reports of missing office supplies from 12 to 5 per month
• Digitize 100% of our client records
• Decrease number of office-related complaints per quarter from 8 to 3

Objective: Make internal office bureaucracy as frictionless as possible

Key Results:

• Benchmark 3 knowledge management tools and implement the winner
• Decrease employee waiting time until vacation gets approved to 1 day
• Get all important team leader requests approved or rejected by leadership within the same day

Objective: Improve our processes for maintaining high quality data and reporting so business units can make data-driven decisions

Key Results:

• Data and reporting availability for all business units is at 99.5%
• Reduce number of stakeholder complaints from 5 to 2 per quarter
• Reduce time between business unit request and delivery of data/reports to 2 days

Objective: Build a financial planning engine that improves accounting processes and spurs business growth

Key Results:

• Decrease Average Days Sales Outstanding to 55 days or less
• Achieve 10 day close or better this quarter
• Increase Capital Efficiency ratio to 2.5
• Deliver quantified savings of $500k this quarter

Objective: Improve repeatability, timeliness and quality of service delivery

Key Results:

• Customer support tickets are replied to within 2 hours or less
• Customer support tickets are solved within 3 days or less
• Increase average daily tickets closed per Support team member per month to 45
• Decrease time to customer onboarding complete to 2 days
• Expectations management training delivered to 100% of team members

Objective: Continue to build an outstanding Customer Support team

Key Results:

• Decrease manager to support rep ratio to 7
• Increase hires vs. planned hires ratio to 0.8
• Increase ARR per support team member to $1.5M

Objective: Deliver a best-in-class customer experience

Key Results:

• All support reps have a personal CSAT score of 97% or more
• Resolve high-priority (tier 1) customer tickets within 2 hours
• Resolve mid-priority (tier 2) customer tickets within 24 hours

Objective: Ensure compliance with laws and policies

Key Results:

• We conform to the requirements of ISO/IEC 27001 (certificate obtained)
• We conform to the requirements of ISO/IEC 27017 (certificate obtained)
• We conform to the requirements of ISO/IEC 27018 (certificate obtained)

Objective: Increase readiness of IT to act on security issues

Key Results:

• At least 10 members of IT are trained to understand and act on violation findings
• Evaluate 3 security monitoring solutions and implement winner
• Hire an interim Director of Security
• Platform vulnerability scanning is automated and evaluated every day

Objective: Improve onboarding experience

Key Results:

• Decrease sign-up time to 1 minute or less
• 80% of new users should start and finish guided onboarding

Objective: Increase overall usability

Key Results:

• Achieve a score of 75 on the System Usability Scale survey
• Decrease number of user interface-related issues by 20%