Company OKR Examples

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Below you will find company OKR examples from real businesses that can help you formulate your own company OKRs.

Why your company should use OKRs

OKR (Objectives & Key Results) is an agile goal-setting framework to drive transparency, alignment, and focus around your goals and strategy. High-growth companies like LinkedIn, Netflix, Slack, and Spotify or big corporations such as Samsung or Daimler all use OKRs to focus on the things that really matter and align everyone around a common purpose.

Companies frequently face the challenge that there are too many projects that could be tackled at any given time. OKRs help to keep focus and concentrate on the initiatives that are most important.

Furthermore, the world is changing fast. As a consequence, another benefit of OKRs for companies is the framework’s agility, because you can quickly react to changes from one OKR cycle to the next.

The benefits of OKRs can only be unleashed if you follow some rules.

Writing good company OKRs

“How to write good company OKRs?” – the million-dollar question.

Coming up with good company OKRs can be quite a challenge. While the OKR method itself is easy to understand, it is the writing part that is the hardest and also the most critical to master.

To get the creative juices flowing, think about this formula when writing your company OKRs:

We will [Objective] as measured by [Key Results].

Keep in mind that Objectives answer the question “What do I want to achieve?” while Key Results answer the question “How do I know that the goal is achieved?”. Objectives should therefore be qualitative, easy to understand, and inspiring. Key Results should be clearly measurable, outcome-driven (not output-driven), and S.M.A.R.T. Both, Objectives and Key Results, need to be time-bound and are typically set per quarter, i.e. for one “OKR cycle”.

Company OKRs: Examples and best practices

When our customers get started with Mooncamp, they often ask us “What are good OKR examples for Marketing?”, so we compiled a list of real Marketing OKR examples just for you.

💡 Note: We recommend writing your own OKRs and only use the company OKR examples below for inspiration.
Objective
Delight our customers
Key Results
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Achieve NPS of at least 45
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Increase CSAT score to at least 75%
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Increase customer retention to 97%
Objective
Grow our global business
Key Results
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Grow revenue to $100M in the US
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Grow revenue to $30M in the EMEA region
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Increase annual contract renewals to 85%
Objective
Build a great place to work
Key Results
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Achieve eNPS of at least 50
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Reduce voluntary attrition rate to 5%
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At least 80% of employees make use of our mentorship program
Objective
Reach $100 million in ARR
Key Results
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Drive $25M in new bookings
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Drive $25M in expansion bookings
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Retain 95% of customers Q/Q
Objective
Grow company twofold
Key Results
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Expand company from 250 to 500 employees
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Retain 100% of employees Q/Q
Objective
Successfully launch our new service by the end of Q4
Key Results
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Develop 15 customer case studies by the end of the quarter
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Secure an award at an industry conference
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Get into the Gartner Magic Quadrant

How Mooncamp can help your company with OKRs

By using a purpose-built OKR software like Mooncamp, you can bring your company’s OKR strategy to the next level. To name just some benefits of a dedicated OKR software:

  • Transparency and alignment through visualization of goals across your company
  • Collaborate better, give feedback for OKRs, and praise your co-workers all in one place
  • It’s more fun to use than a Spreadsheet or clunky tools like Confluence and will lead to a higher adoption of your teams
  • Regularly nudge your team members to update their OKRs in order to make the method stick
  • Uncover insights in your OKR progress or OKR process with reports and dashboards

Try Mooncamp for free today.

Try Mooncamp for free

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