Product OKR Examples

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Below you will find Product OKR examples from real companies that can help you formulate your own Product OKRs.

Why your Product team should use OKRs

OKR (Objectives & Key Results) is an agile goal-setting framework to drive transparency, alignment, and focus around your goals and strategy. High-growth companies like LinkedIn, Netflix, Slack, and Spotify or big corporations such as Samsung or Daimler all use OKRs to focus on the things that really matter and align everyone around a common purpose.

Product teams frequently face the challenge that there are too many projects that could be tackled at any given time. OKRs help to keep focus and concentrate on the initiatives that are most important.

Furthermore, the world is changing fast. As a consequence, another benefit of OKRs for Product teams is the framework’s agility, because you can quickly react to changes from one OKR cycle to the next.

The benefits of OKRs can only be unleashed if you follow some rules.

Writing good Product OKRs

“How to write good Product OKRs?” – the million-dollar question.

Coming up with good Product OKRs can be quite a challenge. While the OKR method itself is easy to understand, it is the writing part that is the hardest and also the most critical to master.

To get the creative juices flowing, think about this formula when writing your Product OKRs:

We will [Objective] as measured by [Key Results].

Keep in mind that Objectives answer the question “What do I want to achieve?” while Key Results answer the question “How do I know that the goal is achieved?”. Objectives should therefore be qualitative, easy to understand, and inspiring. Key Results should be clearly measurable, outcome-driven (not output-driven), and S.M.A.R.T. Both, Objectives and Key Results, need to be time-bound and are typically set per quarter, i.e. for one “OKR cycle”.

Product OKRs: Examples and best practices

When our customers get started with Mooncamp, they often ask us “What are good OKR examples for Product?”, so we compiled a list of real Product OKR examples just for you.

💡 Note: We recommend writing your own OKRs and only use the Product OKR examples below for inspiration.

IT & Engineering OKR examples

Objective
Increase development velocity
Key Results
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Raise Merge Request Rate from 6 to 8 per month
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Lower Mean Time to Production to 2 days
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Increase Merge Requests per engineer by 30% for all teams
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Decrease Merge Request review time by 50%
Objective
Increase product availability and performance
Key Results
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Drive database availability to 99.5%
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Guarantee page speed of less than 200ms
Objective
Meet enterprise customer expectations around timely feature delivery
Key Results
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Achieve 1:10 maintainers to developers ratio
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All enterprise priority issues are being completed on time
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Identify and deliver 3 key improvements to observability and scalability
Objective
Increase platform reliability
Key Results
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Increase Mean Time between System Failures (MTBF) to 70 days
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Decrease Mean Time to Repair (MTTR) to 20 minutes
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Reduce number of days since last environment audit to 30 days
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Increase test coverage to 70%

Quality Assurance OKR examples

Objective
Scale QA engineering team
Key Results
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Hire 20 Quality Engineering Managers
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Hire 12 Test Automation Engineers
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Hire 1 Engineering Productivity Engineer
Objective
Drive quality of our products
Key Results
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Customer-reported bugs are resolved within 2 weeks
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Reduce average number of bugs per new feature from 8 to 4
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Less than 3 bugs reported by our users for every release
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Write a post-mortem for every critical issue in production
Objective
Improve our testing framework
Key Results
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Increase unit test coverage from 60% to 85% of code
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Implement test-driven development in all 12 teams
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Prepare new test plans for all feature requests from users

Product OKR examples

Objective
Grow product engagement of new and existing users
Key Results
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Increase Monthly Active Users (MAU) by 12% m/m
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Increase 30-day retention rate to 98%
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Improve trial account to paid account conversion rate by 20%
Objective
Establish a rapid cadence of testing & learning
Key Results
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Run at least one test per week for every product category
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All tests are documented in our experiment library
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Achieve a success-to-failure ratio of all experiments of at least 17%

How Mooncamp can help your Product team with OKRs

By using a purpose-built OKR software like Mooncamp, you can bring your Product team’s OKR strategy to the next level. To name just some benefits of a dedicated OKR software:

  • Transparency and alignment through visualization of goals across your Product team or the entire organization
  • Collaborate better, give feedback for OKRs, and praise your co-workers all in one place
  • It’s more fun to use than a Spreadsheet or clunky tools like Confluence and will lead to a higher adoption of your teams
  • Regularly nudge your team members to update their OKRs in order to make the method stick
  • Uncover insights in your OKR progress or OKR process with reports and dashboards

Try Mooncamp for free today.

Try Mooncamp for free

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