Product OKR Examples
Below you will find Product OKR examples from real companies that can help you formulate your own Product OKRs.
Why your Product team should use OKRs
OKR (Objectives & Key Results) is an agile goal-setting framework to drive transparency, alignment, and focus around your goals and strategy. High-growth companies like LinkedIn, Netflix, Slack, and Spotify or big corporations such as Samsung or Daimler all use OKRs to focus on the things that really matter and align everyone around a common purpose.
Product teams frequently face the challenge that there are too many projects that could be tackled at any given time. OKRs help to keep focus and concentrate on the initiatives that are most important.
Furthermore, the world is changing fast. As a consequence, another benefit of OKRs for Product teams is the framework’s agility, because you can quickly react to changes from one OKR cycle to the next.
The benefits of OKRs can only be unleashed if you follow some rules.
Writing good Product OKRs
“How to write good Product OKRs?” – the million-dollar question.
Coming up with good Product OKRs can be quite a challenge. While the OKR method itself is easy to understand, it is the writing part that is the hardest and also the most critical to master.
To get the creative juices flowing, think about this formula when writing your Product OKRs:
Keep in mind that Objectives answer the question “What do I want to achieve?” while Key Results answer the question “How do I know that the goal is achieved?”. Objectives should therefore be qualitative, easy to understand, and inspiring. Key Results should be clearly measurable, outcome-driven (not output-driven), and S.M.A.R.T. Both, Objectives and Key Results, need to be time-bound and are typically set per quarter, i.e. for one “OKR cycle”.
Product OKRs: Examples and best practices
When our customers get started with Mooncamp, they often ask us “What are good OKR examples for Product?”, so we compiled a list of real Product OKR examples just for you.
IT & Engineering OKR examples
Quality Assurance OKR examples
Product OKR examples
How Mooncamp can help your Product team with OKRs
By using a purpose-built OKR software like Mooncamp, you can bring your Product team’s OKR strategy to the next level. To name just some benefits of a dedicated OKR software:
- Transparency and alignment through visualization of goals across your Product team or the entire organization
- Collaborate better, give feedback for OKRs, and praise your co-workers all in one place
- It’s more fun to use than a Spreadsheet or clunky tools like Confluence and will lead to a higher adoption of your teams
- Regularly nudge your team members to update their OKRs in order to make the method stick
- Uncover insights in your OKR progress or OKR process with reports and dashboards
Try Mooncamp for free today.