Product OKR Examples
Below you will find Product OKR examples from real companies that can help you formulate your own Product OKRs.
Why your Product team should use OKRs
Popular among high-growth companies like LinkedIn and Netflix, as well as large corporations such as Daimler, OKR (Objectives & Key Results) is an agile goal-setting framework that enhances focus on your goals and strategy. Companies use OKRs to concentrate on what truly matters and align everyone around a common purpose.
This framework is valuable not only for entire organizations but also for individual teams or departments, such as Product teams.
Rapid market changes and technological advancements put pressure on Product teams to continuously adapt and innovate. This challenging task becomes more manageable with OKRs. The iterative nature of OKRs allows teams to reassess and adjust their Objectives based on feedback and evolving market conditions, helping them stay flexible and responsive to new challenges.
Furthermore, OKRs promote transparency by making goals and progress visible across teams, fostering collaboration and shared responsibility. This is especially crucial in product development, which requires cross-functional coordination with departments like Marketing, Sales, and IT.
To fully benefit from OKRs, it’s best to follow certain guidelines.
Writing good Product OKRs
“How to write good Product OKRs?” – the million-dollar question.
Coming up with good Product OKRs can be quite a challenge. While the OKR method itself is easy to understand, it is the writing part that is the hardest and also the most critical to master.
To get the creative juices flowing, think about this formula when writing your Product OKRs:
We will [Objective] as measured by [Key Results].
Keep in mind that Objectives answer the question “What do I want to achieve?” while Key Results answer the question “How do I know that the goal is achieved?”. Objectives should therefore be qualitative, easy to understand, and inspiring. Key Results should be clearly measurable, outcome-driven (not output-driven), and S.M.A.R.T. Both, Objectives and Key Results, need to be time-bound and are typically set per quarter, i.e. for one “OKR cycle”.
Product OKRs: Examples and best practices
When our customers get started with Mooncamp, they often ask us “What are good OKR examples for Product teams?”, so we compiled a list of real Product OKR examples just for you.
💡 Note: We recommend writing your own OKRs and only use the Product OKR examples below for inspiration.
How Mooncamp can help your Product team with OKRs
By using a purpose-built OKR software like Mooncamp, you can bring your Product team’s OKR strategy to the next level. To name just some benefits of a dedicated OKR software:
- Transparency and alignment through visualization of goals across your Product team or the entire organization
- Collaborate better, give feedback for OKRs, and praise your co-workers all in one place
- It’s more fun to use than a Spreadsheet or clunky tools like Confluence and will lead to a higher adoption of your teams
- Regularly nudge your team members to update their OKRs in order to make the method stick
- Uncover insights in your OKR progress or OKR process with reports and dashboards
Try Mooncamp for free today.
