Marketing OKR Examples
Below you will find marketing OKR examples from real companies that can help you formulate your own marketing OKRs.
Why your Marketing team should use OKRs
OKR (Objectives & Key Results) is an agile goal-setting framework to drive transparency, alignment, and focus around your goals and strategy. High-growth companies like LinkedIn, Netflix, Slack, and Spotify or big corporations such as Samsung or Daimler all use OKRs to focus on the things that really matter and align everyone around a common purpose.
Marketing teams frequently face the challenge that there are too many projects that could be tackled at any given time. OKRs help to keep focus and concentrate on the initiatives that are most important.
In addition, the marketing world is characterized by a high degree of change. Therefore, another benefit of OKRs for marketing is the framework’s agility, because you can quickly react to changes from one OKR cycle to the next.
Finally, besides Sales and other data-driven departments, Marketing is particularly suited for OKRs because many goals in marketing teams are associated with metrics. Hence, the formulation of Key Results is easier than in other teams, such as product management.
The benefits of OKRs can only be unleashed if you follow some rules.
Writing good Marketing OKRs
“How to write good Marketing OKRs?” – the million-dollar question.
Coming up with good Marketing OKRs can be quite a challenge. While the OKR method itself is easy to understand, it is the writing part that is the hardest and also the most critical to master.
To get the creative juices flowing, think about this formula when writing your marketing OKRs:
Keep in mind that Objectives answer the question “What do I want to achieve?” while Key Results answer the question “How do I know that the goal is achieved?”. Objectives should therefore be qualitative, easy to understand, and inspiring. Key Results should be clearly measurable, outcome-driven (not output-driven), and S.M.A.R.T. Both, Objectives and Key Results, need to be time-bound and are typically set per quarter, i.e. for one “OKR cycle”.
Marketing OKRs: Examples and best practices
When our customers get started with Mooncamp, they often ask us “What are good OKR examples for Marketing?”, so we compiled a list of real Marketing OKR examples just for you.
Content Marketing OKR Examples
Paid Marketing OKR Examples
Social Media Marketing OKR Examples
Marketing Operations OKR Examples
Event Marketing OKR Examples
Public Relations OKR Examples
How Mooncamp can help your Marketing team with OKRs
By using a purpose-built OKR software like Mooncamp, you can bring your Marketing team’s OKR strategy to the next level. To name just some benefits of a dedicated OKR software:
- Transparency and alignment through visualization of goals across your Marketing team or the entire organization
- Collaborate better, give feedback for OKRs, and praise your co-workers all in one place
- It’s more fun to use than a Spreadsheet or clunky tools like Confluence and will lead to a higher adoption of your teams
- Regularly nudge your team members to update their OKRs in order to make the method stick
- Uncover insights in your OKR progress or OKR process with reports and dashboards
Try Mooncamp for free today.